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In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences - Digiday

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At the moment, the crux of the tension between these two forms of in-game advertising comes from the fact that many brand marketers still don’t fully grasp the differences between them — and that they are spending from a unified and often experimental gaming budget.
In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences - Digiday
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