What is eCPM (effective cost per mile) and How to Improve It?

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eCPM is a metric that tells the revenue earned by publishers per thousand impressions. But how to calculate eCPM? What is eCPM formula?
What is eCPM (effective cost per mile) and How to Improve It?
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What is eCPM (effective cost per mile) and How to Improve It?
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