How 21 Brands Use Color to Influence Customers - crowdspring Blog
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Color is everywhere, and the way we interpret it can be categorized into pretty clearly defined areas. Did you know that red can excite you while blue has been shown to soothe? Black breathes an air of sophistication, whereas a bright yellow feels playful and fun. With that in mind, it is no surprise that understanding the impact that color has on a person is important when selecting the colors for your company’s logo. A brand’s logo is its principal design element, acting as a visual representation of the company and its values. There are plenty of things that go into a well-designed logo (10, to be more specific), but one of the most important of these is color. It may seem like an artistic decision, but the primary color you choose for your design actually has a serious psychological impact on how people perceive it. In a widely-cited study called “The Impact of Color on Marketing,” research found that people make a subconscious judgment about products within the first 90 seconds of seeing it. The majority of these people evaluate these products on color alone: almost 85% of consumers cite color as the main reason they buy a certain product, and 80% of people believe color increases brand recognition. So while maybe your favorite color is grass green, it’s good to know how it may affect your customers before you choose it as the main color of your logo. Take a look below at how people perceive different colors, and how twenty-one brands have used this to their advantage: Red Red is a powerful color. It’s the color of love and rage, bringing to mind intensity, power, passion, and action. Red encourages people to take risks, according to renowned color expert Pantone and anyone who has ever run with the bulls. It demands your attention and increases your heart rate, and it may incite feelings of love, ardor, or aggression. Retailers like Target use red because the color’s sense of urgency may drive people to make purchases, whether on impulse or because of an urgent call to action like the final hours of a flash sale. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address Interested in using the power of red to improve conversions, marketing automation company Performable A/B tested the difference in performance of a red call-to-action button versus a green one. The red button showed a 21% increase in conversion. We can’t be 100% sure that simply changing the button to red was responsible for the increase. Perhaps it was just that red contrasted better with the green. Still, the difference is notable and worth considering when thinking about color for your brand. Yellow Bright, sunny yellow attracts attention: it’s a color that won’t be ignored. Its association with joy, happiness, and energy has been shown to..
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