The Free-To-Play Business Model In A Nutshell - FourWeekMBA
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A free-to-play is a model that became particularly popular in gaming. Free-to-play is also commonly referred to as free-to-start. For instance, companies like Epic Games have launched popular games like Fortnite's Battle Royale, which had ingrained a free-to-play model. This is a model that become extremely popular in the digital age of gaming.
Gennaro Cuofano's Blog, page 22
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