IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction
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IHOP goes IHOb in social media blitz to draw the post-breakfast burger crowd - Los Angeles Times
After teasing a name change, IHOP says 'b' is for burgers
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Burger Backlash: Why People Were So Upset With IHOb - Six Degrees
IHOP Is Changing Its Name to IHOb and Twitter Has Hilarious Reactions - Thrillist
IHOP Market Research - 5 Things To Keep in Mind
Twitter reacts to IHop changing its name to 'IHob
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Best Twitter Reactions To IHOP Changing Name to IHOb
Wendy's Is Trolling IHOP On Twitter After Changing Its Name To IHOb
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